Writing Music for Commercials

Writing Music for Commercials

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In Writing Music for Commercials: Television, Radio, and New Media, professor, composer, arranger, and producer Michael Zager describes the process of composing and arranging music specifically for commercials across the growing variety of media formats. Writing music for commercials requires composers not only learn the craft of writing short-form compositions that can stand on their own, but also understand the advertising business. In this third edition of his original Writing Music for Television and Radio Commericals, Zager walks starting composers through the business and art of writing music that aims for a producta€™s target audience and, when done well, hits its mark. Chapter by chapter, Zager covers a broad array of topics: how to approach and analyze commercials from a specifically musical perspective, the range of compositional techniques for underscoring and composing jingles, the standard expectations and techniques for arranging and orchestration, and finally the composing of music for radio commercials, corporate videos, infomercials, theatrical trailers, video games, Internet commercials, websites, and web series (webisodes). This third edition has been updated to include more in-depth analysis of the changing landscape of music writing for modern media, with critical information on composing not only for the Web but for mobile applications, from video-driven advertising in online newspapers to electronic greeting cards. Zager also includes new interviews with industry professionals, updated business information, the latest sound design concepts, and much more. Writing Music for Commercials: Television, Radio, and New Media features: Easy-to-read chapters for beginning and intermediate music composition students Over a hundred graphics and musical examples Interviews with industry professionals An assortment of assignments to train and test readers, preparing them for the world of writing music for various media Online audio samples that illustrate the booka€™s principles Writing Music for Commercials is designed not only for composers but for students and professionals at every level.The gamer can retrieve these services by going to the websites operated by Sony (PS4) and Microsoft (Xbox One). ... Rapper 50 Cent is featured in the game a€œ50 Cent: Bulletproof, a€ which a€œsold 1 million units in less than 2 monthsa€ (Billboard ... her likeness was used without her permission in the game a€œGrand Theft Auto V.a€ a€”Reported by Reuters On July 15, 2014, ... a€”Reported in the New York Times, July 17, 2014 Since many video game scores have memorable thematic themes andanbsp;...

Title:Writing Music for Commercials
Author: Michael Zager
Publisher:Scarecrow Press - 2015-02-19

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