Variable Quality in Consumer Theory
Examines consumer decision-making on products and services of variable quality at the level of retail markets. Addresses for the first time consumer-producer interaction at the level of the individual consumer; issues of quality, consumption experience, and willingness-to-pay, as exhibited by individual consumers; and how these issues affect the decision-making process.26) It seems fairly obvious that improvement in the standard of living is identical with improvement in the quality of ... 27) In a society in which improvement in the living standard is a social goal, the drive for maintenance of self-esteem willanbsp;...
| Title | : | Variable Quality in Consumer Theory |
| Author | : | William M. Wadman |
| Publisher | : | M.E. Sharpe - 2000 |
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