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Shows how to turn information into income--explaining how to tap reserves of information, tailor it to the needs of the customer, and market it to business and government. Provides practical advice and insights from successful infopreneurs, including how to consolidate, isolate, and communicate information; generate new information products and services; and employ faster information for volatile markets. Shows how to bill for services using a computer, telephone and credit cards to obtain instant payment for information provided. Also shows how to tap the power of compiled names and data to enhance market effectiveness.Using a computer program, six phone lines, and a leased computer, the candidate overcame his opponenta#39;s mass mailings and ... A data base of more than 10, 000 trivia questions is stored and anyone with a Touch Tone phone and credit card can play. ... Answers are punched in on a key pad from the Touch Tone phone.

Author: H. Skip Weitzen
Publisher:Wiley - 1991-02-07

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