Business Marketing: Text and Cases

Business Marketing: Text and Cases

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Let us consider an example of a company which wants to develop a pallet truck for carrying materials in factory shopfloors and warehouses. The company creates the following product concepts for the pallet trucks. Concept 1a€”A manual palletanbsp;...


Title:Business Marketing: Text and Cases
Author: HAVALDAR
Publisher:McGraw Hill Education (India) Pvt Ltd -
ISBN-13:

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