Analysis of Nokia‘s Corporate, Business, and Marketing Strategies: Examination of Nokia’s Strategy Execution in Three Steps

Analysis of Nokia‘s Corporate, Business, and Marketing Strategies: Examination of Nokia’s Strategy Execution in Three Steps

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Mobility is not just the fastest-growing technology in the history of mankind. With potentially four billion people being connected by mobile devices by the end of 2009, and many people having their first internet experience over a mobile device rather than a PC, mobility is changing peoplea€™s lives for the better. This is a huge responsibility and test for companies in the business. But Nokiaa€™s CEO, Olli-Pekka Kallasvuo, is claiming that his company has always been good at adapting to both change and challenges. This work examines how well the world largest cell phone manufacturer is prepared to maintain customera€™s continuous trust in their company and products; what is their strategy to continue success while changing. The works examines in three steps Nokiaa€™s strategy execution: the corporate strategy level, the business-level strategy, and the marketing strategy level. Finally, the analysis results are collectively examined in the SWOT-analysis before drawing the conclusion for which of the various generic competitive strategies Nokia is deploying.Price Nokia is supporting both, the low-cost and high-cost device and service markets. In certain low penetration markets, in order to support an increase in subscribers, mobile devices and affordable tariffs are designed for a low cost ofanbsp;...


Title:Analysis of Nokia‘s Corporate, Business, and Marketing Strategies: Examination of Nokia’s Strategy Execution in Three Steps
Author: Arend Grünewälder
Publisher:Anchor Academic Publishing (aap_verlag) - 2014-08
ISBN-13:

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